Are You Hiding Your Listings?

Community, MLS Issues, Technology Add comments

There are approximately 16,000 active listings in the MAAR MLS and approximately 4,600 active users.  While the math indicates that each MLS subscriber is carrying approximately 3.5 listings, we all know that just isn’t true.  Few subscribers have many listings.  Many subscribers have few.  Some have none.  Getting a listing is often a very competitive process.  So why are so many listings hidden?  Are you hiding yours from being found in searches in and out of the MLS? 

Public Fields:  The Public Remarks field is for describing the property.  You only have 255 characters so make them count!  Public Remarks are NOT for phone numbers, email address, websites, agent names or any other contact information.  Not only is it a MLS rules violation to place contact information in the Public Remarks field, it is a kiss of death for the listing.  Other MLS subscribers are far more reluctant to share these properties with their clients.  Often subscribers will hand pick them out of the group of listings they select for buyers to look at.  Why you ask?  It’s quite simple.  Any MLS subscriber using the MLS should be able to send a Buyer Report to his or her client without revealing at that time who the listing subscriber is.  For that same reason, Virtual Tours in the MLS must be non-branded. 

Directions & Maps:  Whenever a subscriber enters a listing in the MLS system, they are automatically provided the opportunity to verify that listing’s location on a MLS system map.  If it is incorrectly mapped, they can correct it.   Maps aren’t perfect.  They’re never as up to date as we want them to be.  But why would a subscriber entering a listing not take an additional 30 seconds to make sure their property is mapped correctly?  Again, are you hiding your listing? 

The MLS system now has a required field for directions.  That means you cannot enter a listing without completing that field.  So do it, especially if the listing is in a poorly mapped area.  Right now gasoline is almost $4.00 a gallon.  No one wants to ride around on a wild goose chase.  This is not only a courtesy to your REALTOR® colleagues, but also an opportunity to sell a home.  No one can show it if they can’t find! 

Spelling:  Collierville has 4 “L’s”.  Bartlett has three “T’s”, one of which is after the “R”.  Your property will never be found on a city search in the MLS, Realtor.com, one of the 2000 IDX sites or 15 syndication sites if you misspell the name of the city.  Here’s a tip: AUTOPOP!!!  If you use the Tax Autopop when entering a listing in Shelby, Fayette or Tipton Counties, the system will take care of correctly adding the following fields: City name, Parcel ID, Map#, coordinate, Street#, Street Name, Street Suffix, State, Zip Code, Bedrooms, Baths, # of Rooms, # of Stories, # of Fireplaces, Year Built, Garage or Carport, # of Covered Parking, Parking Attached or Detached, Acreage, Lot Size, Lot#, MAAR Subdivision, Legal Subdivision and City & County Tax. 

Putting good, clean data in the MLS is so important.  It leads to reports being sent to prospects, showings being scheduled and most importantly For Sale signs being replaced by Just Sold signs.  Do yourself and your colleagues a favor and spread the word:  Stop Hiding Your Listings.

Posted by Seth Agranov at 3:40 pm

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One Response to “Are You Hiding Your Listings?”

  1. Cassandra McKenzie Says:

    I gave directions working for the police department for 20 years, and realtors don’t realize how very important this aspect is. Thank you for your story, and one more hint for giving directions, name where it is that you are starting your directions from. Very important! And be specific. Don’t say, “starting at the Crye-Leike in Atoka…” Say preferrably, “Starting at the Crye-Leike office at Hwy 51 and Tipton Rd” If not a major intersection like, “Starting at Hwy 51 and Navy Rd in Millington…” I think this helps, since you never know where your agent/buyer/looker is coming from. Thanks.

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